Rhetorical analysis on 1980 lego ad

Essay # 1:  Rhetorical Analysis

Thinking and Writing about Visual Arguments

     Practicing rhetorical analysis is a common and practical use of critical thinking, whether you’re in or out of the classroom.  Cultural critics, political commentators, advertising executives, lawyers, religious leaders, etc. all make a living doing it.  For the rest of us, rhetorical analysis allows us the opportunity to read and interact with arguments and visual rhetoric in a conscientious, deliberate manner, and provides the tools and awareness needed to identify and evaluate the mechanisms of argument.

ASSIGNMENT: Choose a static image advertisement (magazine, billboard, bus bench, etc.) from the 1980’s or earlier and identify its author, primary agenda, intended audience, and the choices made to appeal to or persuade that audience.  In particular, your analysis will focus on rhetorical appeals—ethos, logos, and pathos (Links to an external site.)Links to an external site.—as a way to determine if those choices are  effective. Most importantly, you must make a clear argument with your rhetorical analysis. Therefore, your paragraphs must be well developed and focused and your overall claim about the advertisement (your thesis) clear.  Because your essay concerns a visual argument, pay attention to the layout, design, use of color, etc..

Remember, in a rhetorical analysis your main purpose is not just to agree or disagree with the argument; instead, you need to focus on how the writer (or photographer, artist, etc.) expresses his or her opinion and on whether the writer succeeds in making a point. In other words, you will be writing about an argument, not about a particular topic. 

AVOID  overly simplistic ads with little to no imagery.  Don’t choose an image for sheer shock value.  Older and local adverts from areas outside your own often make for the most interesting papers.

FOCUS: appropriate tone for audience (classmates and instructors); paragraphs are well developed (reasons support your claims), focused (one main idea per paragraph), and build on one another without redundancy; evidence of risk-taking in your critical thinking (a willingness to read beyond what seems obvious)

OPTIONAL: If you are familiar with rhetorical tropes and schemes (i.e. metaphor, simile, onomatopoeia, synecdoche, metonymy, anaphora, alliteration, selective repetition of words, etc), you may include how they contribute to the image’s argument in your essay.

 900  words, typed, double-spaced, Times New Roman 12 point Font 

Vintage Lego Ad

https://goo.gl/images/QFPNC5







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more